The bigger they are, the faster they sink.

Big trucks on the beach are not a typical sight and I found out one reason why. Notice how high the sand is by the back tires... He's stuck. Clearly he does not know how to drive in sand.

They brought in another truck to get him out... but it was already too late for the first truck, he dug himself a hole that would not be easy to get out of. The second truck was empty so when he tried to pull him out, his back tires just bounced up and spun around. The next plan was to turn the truck around and pull. As both trucks were trying to drive the overwhelming consensus of the crowd was that the chain they were using was going to break but we were not going to walk any closer to tell them.  Sure enough a piece of the chain shot out about 40 feet behind the truck.

I thought it would be awesome for this helicopter to come help, but he didn't stop.

I left before they solved this dilemma but I heard they brought in an even bigger truck and that got him out.